from our blog

Truth In Olive Oil Logo

In Response to 60 Minutes' Olive Oil Segment....

We have had a large quantity of customers stopping in lately asking more forward and informed questions about our olive oils and their quality and WE LOVE IT! And we have 60 Minutes to thank for that.

60 Minutes recently ran a segment on the Italian olive oil industry and the Agromafia (agricultural mafia) that are present in and around Italy. They are responsible for literally bullying and running fraudulent oils through the food chain and onto American supermarket shelves. This means you are buying a large bottle of "extra virgin olive oil" labeled as such, and on the cheap, but in reality the bottle is filled with adulterated oils derived from other sources.
They are made to look and taste like an olive oil without the health benefits that so many consumers are desperate to find. And even worse? There could be seed oils or other allergen causing ingredients present in the fraudulent oils that can cause allergic reactions, and the label would never share this information as it is not regulated. It's a scary and frustrating realization.

Tom Mueller has a wonderful website called "TRUTH IN OLIVE OIL" created to help you, the consumer, seek out the best olive oils possible!

Tom Mueller is the author of Extra Virginity "a book that explores this great foodstuff from many angles – cultural, culinary, chemical, criminal – and introduces the artisan producers and age-old landscapes of fine olive oil."

Check out more about TRUTH IN OLIVE OIL here, and discover again how Pour Olive always delivers the freshest of olive oils, year round!

A quick look back at our previous post on the 60 Minute Olive Oil segment

February 08, 2016 admin

Scandal Oil Pic

Italian Olive Oil Producers Selling Fake Extra Virgin Olive Oils

The Italian food industry has been riddle with scandal for years. It is one of their most lucrative industries, yet companies working with the Italian region cannot seem to stay on the straight and narrow.

An excerpt from the article reads "seven of Italy’s best-known olive oil companies are being investigated for allegedly conning consumers by passing off inferior quality virgin olive oil as extra-virgin." ...continued here

What does this mean for you, the loyal consumer?

Extra virgin olive oil is distinguished from all other oils (even other grades of olive oil). It's filled with a unique combination of monounsaturated fats, polyphenols and phytosterols. There are numerous scientific studies proving diets rich in these three natural components are associated with:

-lower levels of “bad cholesterol” (LDL) and higher levels of “good cholesterol” (HDL).
-lower levels of heart-unfriendly oxidized LDL’s.
-reduced DNA oxidative damage which in turn is related to a reduced risk of some cancers.
-reduced incidence of hypertension.
-improved glycemic control, which is particularly advantageous to diabetic patients.

Fresh extra virgin olive oils contain higher levels of these beneficial components. Suggested consumption is 2-4 daily tablespoons of high quality extra virgin olive oil, preferably in place of other fats.

Long story short...
If it's not fresh oil, it's pointless. Many consumers switch to high quality olive oil for the health benefit and the amazing flavor. If the quality isn't there (in others words: mislabeling of product quality) then the health benefits and flavor quality are not there either.

POUR OLIVE always supplies Ultra Premium Olive Oils which are held to an extremely high standard. These oils must adhere to rigid production, farming, harvesting, and milling requirements.
See more Ultra Premium information

 Check out the article in all its informative glory here.

November 18, 2015 admin