Please don’t confuse these penguins with your traditional marketing communications or advertising agency. Ad Agencies simply craft ads. The Plaid Penguin . . . they craft brands. Their work is designed to help brands in times of growth and transition, usually when companies add products, services, leadership, or marketing that shift the direction of the organization. It’s a mixture of consulting, marketing, writing and design. It’s challenging, ground level work that can help align an organization
The Penguins deal mostly with what they call “challenger brands.” Brands that aren’t number one in their categories. They are the ones who need to be smarter, more nimble and more strategic so they can grab some market share. And they are usually heavily outspent by their competitors. They love that, because the penguins are a challenger brand, too. Their experience is extensive and they are well-equipped to work in any business segment that requires or benefits from fresh thinking and smart ideas. They are experts at finding game-changing ideas for companies they partner with.
If you’re a funded start-up, an established company with that stale brand smell, or just someone with a question about design, branding or creative, drop them a line. We did and couldn’t be happier.
704 .464 .3007 | www.theplaidpenguin.com