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Truth In Olive Oil

Feb 08

In Response to 60 Minutes' Olive Oil Segment....

We have had a large quantity of customers stopping in lately asking more forward and informed questions about our olive oils and their quality and WE LOVE IT! And we have 60 Minutes to thank for that.

60 Minutes recently ran a segment on the Italian olive oil industry and the Agromafia (agricultural mafia) that are present in and around Italy. They are responsible for literally bullying and running fraudulent oils through the food chain and onto American supermarket shelves. This means you are buying a large bottle of "extra virgin olive oil" labeled as such, and on the cheap, but in reality the bottle is filled with adulterated oils derived from other sources.
They are made to look and taste like an olive oil without the health benefits that so many consumers are desperate to find. And even worse? There could be seed oils or other allergen causing ingredients present in the fraudulent oils that can cause allergic reactions, and the label would never share this information as it is not regulated. It's a scary and frustrating realization.

Tom Mueller has a wonderful website called "TRUTH IN OLIVE OIL" created to help you, the consumer, seek out the best olive oils possible!

Tom Mueller is the author of Extra Virginity "a book that explores this great foodstuff from many angles – cultural, culinary, chemical, criminal – and introduces the artisan producers and age-old landscapes of fine olive oil."

Check out more about TRUTH IN OLIVE OIL here, and discover again how Pour Olive always delivers the freshest of olive oils, year round!

A quick look back at our previous post on the 60 Minute Olive Oil segment

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